Automotive Country Club and Race Track Management Software, Reimagined

Designed and developed by race tracks, automotive country clubs, and experience brands who use it daily. See all pieces of the puzzle, beautifully connected in one place.

Industry’s Choice

Why the motorsports industry loves TrackHero

We have more than 11 years experience in the automotive country club and race track industry.  We have tried many different solutions in an effort to bring together all of the complexities in one place.  Eventually, we decided to build a purpose built solution from the ground up, in collaboration with tracks across the country, to deliver a premium product for our growing community.

Launched in 2020 with now tens of thousands of experiences under our belt, see why some of the most well known venues trust us with helping them get their Customers, Events, and Fleets organized.

Our Partners

Companies that trust us

Why TrackHero

Customers, events, and fleet  management all in one place

Coordinate Logistics

Build out your event schedule seamlessly, months in advance. From assigning and moving your fleet into place, to registering, tracking, and engaging your customers before and after their experience.

Think Digital

Change the way you interact with your customers by allowing them to make reservations online or through our mobile app.  Then, allow them to communicate with you and check-in all from their mobile device.

Drive Strategic Decisions

Keeping event management best practices in mind, TrackHero lets you centralize and streamline all of your data in one spot to encourage data-driven decisions across your single event venue or nationwide tour.

Real Time Tracking

Effectively manage your engagements across one or more teams. On desktop or mobile, see clear overviews on how the details are coming together. Collaborate with others from anywhere and get a deep understanding of the high level or the nitty gritty.

Event Management

Create memorable events

Plan many events with an easy to navigate dashboard.

The entire event planning process is now automated and simplified.  Each department, from sales to operations to finance, is able to care for their daily workload in the same tool.

All your events in one place

Save time by automating many of your manual event management tasks. Take a high level look in our robust calendar or dig deeper in daily views.

Ensure your success

Build out your event seamlessly, from registering guests and engaging with them, to evaluating success post-event.

Customer Management

Take total control of your customers’ experience

Whether it’s time to send invoices, receive payments, fill out pre-event documents, or communicate status updates with your customers, TrackHero has your back throughout the entire process.
Improve Customer Satisfaction

Your customers can benefit from having robust details including pre- and post-event interactions.  Our mobile apps allow you to share information conveniently and in real-time.

Increase Customer Retention

Get a comprehensive overview of customer engagement from a single event or across a series of events spanning multiple locations.


What our customers say about us

TrackHero has transformed the way that we manage reservations and our fleet. When booking a reservation, cars are reserved, detailed notes on the reservation are placed, and custom automated e-mails and check in QR codes are automatically scheduled. Check-in is a breeze with this software.
John Flinn

Vice President

TrackHero is a gamechanger! I have spent years trying to find the perfect customizable platform to fit our needs only to run into a variety of issues. TrackHero is the only platform specifically designed to address the unique challenges of scheduling members and events, as well as managing fleet allocation.
Aaron Weiss


Rental Management

Expand your rental business

TrackHero manages the most crucial components of a rental business. It links fleet management, people, and business operations to make them as efficient as possible.  Whether you’re renting a vehicle or caring for overnight accommodations in condos or villas, TrackHero has you covered.

Manage rental contracts effortlessly

Create completely customised rental contracts and make the process easier for your customers by allowing them to sign digitally from anywhere.

Increase fleet productivity

Increasing profitability and efficiency requires frequent use of all available vehicles. We help you run your fleet more productively and cost-effectively by analyzing vehicle usage.

Fleet Management

Manage your fleet in real-time real-easy

TrackHero provides your team with the tools and data they need to manage vehicles from acquisition to disposal at any time, anywhere. Control costs in real time using data indicators and you’ll never have to worry about fleet profitability again.

Optimize fleet utilization

Optimize the number of vehicles in your fleet and share/request vehicles from other team fleets within your organization. Keep the efficiency high and the costs low.

Track all your fleet operations

Vehicle’s status, assignment history, travel schedules, and much more, all in one place. Make intelligent decisions by understanding the granular details of operating your fleet.

Our Portfolio

Numbers don’t lie


Successful Events


Vehicles Managed


Smooth Reservations

Online Reservation

TrackHero makes your life easy

Quick and seamless online booking for your guests in just 4 easy steps





Seamless integration with your marketing website

Integrated directly into your own website or application, guests can register for a single event or sift through and choose from multiple events powered by TrackHero in a calendar or list view

Let your customers choose the best experience

Customize each experience and present comprehensive options. Guests can compare different event categories, vehicle categories, features, and prices to choose the best experience for them.

Upgrade their experience with our vast range of add-ons

Offer upgrades and add-ons, even sub-events within your main event. Your participants can link in driving guests, non-driving guests, insurance options, and much more.

Secure and swift online payments on the go

Collect all necessary information from the guest in order to complete the reservation. If applicable, accept payment in advance, processed by Stripe, the industry leader.


Integrate with your favorite tools

We’ve partnered with some of the most well-known technology firms so you can operate your business your way.

Join Us

Let TrackHero do the moving for you

Ready to start and grow your business?